Digital Marketing and Financial Management: How to Increase UMKM income in the Middle of Pandemic Covid-19

Dasuki, Rima Elya (2021) Digital Marketing and Financial Management: How to Increase UMKM income in the Middle of Pandemic Covid-19. DIALOGOS, 25 (2). pp. 283-289. ISSN 2177-2940

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The Indonesian government's policy of implementing a large-scale social restriction system in tackling the spread of the corona virus outbreak turned out to have a less than ideal impact on the economic system, especially for UMKM actors in the country, as we know that the pandemic has had a very significant impact on all sectors of life man. This study uses a descriptive method with a qualitative approach and data triangulation analysis, the results of the study explain that, as one of the countries that was also affected by the outbreak of the corona virus outbreak, the Indonesian government tried as hard as possible to prevent its people from being able to quickly escape the pandemic era, because it could not It is undeniable that changes in various lifestyles and socialization procedures are now starting to adjust to the conditions of the developing era, people are required to stay indoors and reduce activities outside the home as much as possible, of course, this is in stark contrast to some people who must continue to move in order to fulfill their daily needs, just like UMKM actors who have to think hard in order to survive and continue to produce their goods in the midst of this worrying situation, several new strategies have begun to be taken by the UMKM actors, one of which is one is by improving service to consumers and implementing an e-commerce system as an effort to maintain the line of business that was pioneered. So that during the pandemic, e-commerce is projected to continue to grow and will become a reliable solution for business actors in maintaining their business.

Item Type: Article
Subjects: JOURNAL
Depositing User: Ikopin Teknologi Informasi
Date Deposited: 07 Oct 2021 01:06
Last Modified: 07 Oct 2021 01:20

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