Nurjamil, Nurjamil and Sita Jaelani, Tandela and Maryani, Elis and Ali Nazar, Muhamad and Yulianti Kogoya, Ribka and Diva, Maharani and Ainun, Siti PENDIDIKAN PERKOPERASIAN DAN DIGITALISASI PEMASARAN DALAM KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARI’AH BMT FORSITAMA. In: PROSIDING PEKAN SEMINAR NASIONAL HASIL PENGABDIAN KEPADA MASYARAKAT 3 – 6 APRIL 2023 Dilaksanakan Hybrid “SINERGI PERGURUAN TINGGI DAN PEMERINTAH DAERAH ISTIMEWA YOGYAKARTA DALAM MENINGKATKAN ADAPTIBILITAS KOPERASI”. Universitas Koperasi Indonesia, pp. 77-84.
![[img]](http://repository.ikopin.ac.id/style/images/fileicons/text.png) |
Text
9 Prosiding PL Kelompok 40-Nurjamil.pdf Download (2MB) |
Abstract
This field practice activity was conducted out at the BMT FORSITAMA Sharia Savings and Loans and Financing Cooperative in order to develop awareness about cooperatives and marketing digitalization. The method used in this activity is descriptive case studies and direct observation in the field / cooperative to collect data and information from which difficulties and needs for cooperative education programs and marketing digitalization will be recognized. This activity is connected with Student Field Practice activities and lasts one month. The content of the presentation comprises cooperative knowledge, cooperative digitization, and financial statement preparation. Cooperatives must be digitalized, and financial accounts must be prepared. This activity also includes observation and real-world work by field practice students in the process of mentoring cooperatives under the supervision of the supervisor. Furthermore, numerous discussions were held with the cooperative's administration and members, who were then mentored in activities linked to the digitalization of cooperative product marketing. Employees' awareness of social media is still regarded poor, based on some less intriguing postings on one of the social media platforms, Instagram. Members of KSPPS BMT Forsitama rarely express their ideas or provide input for the cooperative's success because there is no institutional avenue for doing so. KSPPS BMT Forsitama has never provided cooperative education and training to its members. The result of never having held member education and training is that there are still members who feel they have no ownership of the cooperative; they also feel like customers in the banking system, despite the fact that the members are the primary owners of the cooperative. Keywords: Cooperative Education, Marketing Digitalization, Cooperative Products
| Item Type: | Book Section |
|---|---|
| Subjects: | PROCEEDING |
| Divisions: | DOKUMEN IKOPIN |
| Depositing User: | SE Adang Cahya |
| Date Deposited: | 29 Aug 2023 02:44 |
| Last Modified: | 04 Sep 2023 09:00 |
| URI: | http://repository.ikopin.ac.id/id/eprint/2223 |
Actions (login required)
 |
View Item |
