Determining the Competitive Strategy of the University Based on Performance Measurement with Malcolm Baldrige Criteria

Hasyim, Muhamad Ardi Nupi and Rahayu, Agus and Dirgantari, Puspo Dewi (2024) Determining the Competitive Strategy of the University Based on Performance Measurement with Malcolm Baldrige Criteria. Analysis and Metaphysics, 23 (1). pp. 69-77. ISSN 2471-0849

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Abstract

The problems faced by universities today are improving performance and using the right strategy to increase the number of students in accordance with market conditions and demand. Therefore, the university must have a measuring tool that assesses the overall condition of the university so that it can find out the current performance condition to determine the appropriate strategy. So this research aims to obtain an overview of university performance using the Malcolm Baldrige method. In accordance with its objectives, this study uses qualitative research methods by measuring overall performance based on Malcolm Baldrige criteria. The results showed that before applying the Malcolm Baldrige evaluation, Universitas Koperasi Indonesia only focused on financial aspects, resulting in weak facilities, weak work systems, and a lack of employee motivation. After analysing the Malcolm Baldrige criteria, there was a need for improvement in the work system and operational processes. The university is at the early improvement level, indicating systematic early adoption, but is not yet consistent in all work units, so strategies can be done differently.

Item Type:	Article
Subjects:	JOURNAL
Divisions:	PROGRAM STUDI SARJANA MANAJEMEN > MANAJEMEN BISNIS
Depositing User:	Ikopin Teknologi Informasi
Date Deposited:	01 Jun 2026 14:49
Last Modified:	01 Jun 2026 14:49
URI:	http://repository.ikopin.ac.id/id/eprint/3237

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