Organic Rice Farming For Sustainable Development in The Nurani Sejahtera Farmers Group

Karyani, Tuti and Arifin, F and Hapsari, H and Rustidja, Ery Supriyadi (2019) Organic Rice Farming For Sustainable Development in The Nurani Sejahtera Farmers Group. IOP Conference Series: Earth and Environmental Science, 306 (1). pp. 1-11. ISSN 1755-1315

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Abstract

The green revolution was able to make Indonesia a food self-sufficiency country in 1984, but on the other hand there were negative impacts caused by the green revolution such as the emergence of environmental and social and health problems. Organic farming is one solution to overcome the negative impacts caused by the green revolution. Public awareness of health and environmental care encourages people to adopt a "back to nature" lifestyle that is consuming organic food even though the price is more expensive. Such conditions open opportunities for the development of organic agriculture among farmers, including in the Nurani Sejahtera Farmers Group who cultivate organic rice using the SRI method. However, in recent years there has been a trend in the extent of certified organic land in the Nurani Sejahtera Farmers Group, which has decreased as well as the number of farmers. Therefore this study aims to explore internal and external factors that influence the development of organic rice in the Nurani Sejahtera Group, by using SWOT analysis. The results show that the strategy should be taken by the Nurani Sejahtera farmer group is Hold and Maintain strategy. It's mean strategy that should be taken by farmer group is the survival and safeguard strategy through market penetration and product development. Market penetration strategy is searching for a larger market share or an increase in the market share of existing products or services through increased marketing efforts. and safeguarding, as well as market penetration through network development.

Item Type:	Article
Uncontrolled Keywords:	Green revolution, market penetration, SRI
Subjects:	JOURNAL
Divisions:	DOKUMEN IKOPIN
Depositing User:	Ikopin Teknologi Informasi
Date Deposited:	07 Oct 2020 03:20
Last Modified:	07 Oct 2020 03:21
URI:	http://repository.ikopin.ac.id/id/eprint/512

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