Manibuy, Onimus (2019) PENERAPAN ANALISIS SWOT SEBAGAI LANDASAN MERUMUSKAN STRATEGI PEMASARAN USAHA JASA LAUNDRY “O-BIEN LAUNDRY” (Studi Kasus Pada O-Bien Laundry Yang Di Jalan Jatinangor Kab. Sumedang Jawa Barat ). Skripsi (S1) thesis, Institut Manajemen Koperasi Indonesia.
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Abstract
Onimus Manibuy, C1150325, SWOT Analysis Implementation as Basis for Formulating O-Bien Laundry Services Business Marketing Strategy, case study on O-Bien Laundry Business Unit Jatinangor, Sumedang, West Java, under the guidance of H. Dindin Burhanudin, SE., M.Sc. This research began with the O-Bien Laundry Service Business. Where O-Bien Laundry sells services with the usual sales without the target set by O-Bien Laundry, the marketing strategy used by O-Bien Laundry in marketing service products in order to achieve the purpose of O-Bien Laundry. Referring to this, the authors are interested in designing a marketing strategy with the aim of knowing how to implement the marketing strategy carried out by OBien Laundry, to find out the strengths, weaknesses, opportunities and threats of O-Bien Laundry. as well as a marketing strategy design that should be used by OBien Laundry to determine the marketing strategy used by O-Bien Laundry. The research was conducted using SWOT analysis. SWOT analysis is the systematic identification of factors to formulate a company's strategy. This research uses a simple random sampling. Thus the sample can be taken arbitrarily (randomly) and carried out by lottery like a lottery to obtain a sample, with the number of samples taken is less than 68 people. The population in this research were 3 managers, 2 people washing parts or washing operators. Based on research results obtained that the strategy that should be used by O-Bien Laundry is an aggressive strategy or (growth oriented strategy) has a very large opportunity, expanding the market, and O-Bien Laundry is more aggressively seeking new customers.
| Item Type: | Thesis (Skripsi (S1)) |
|---|---|
| Uncontrolled Keywords: | Strategi Pemasaran Usaha Jasa Laundry"O-Bien Laundry" |
| Subjects: | S1 - SKRIPSI |
| Divisions: | PROGRAM STUDI SARJANA MANAJEMEN > MANAJEMEN PEMASARAN |
| Depositing User: | Febrian Ricky |
| Date Deposited: | 05 Mar 2025 06:20 |
| Last Modified: | 05 Mar 2025 06:20 |
| URI: | http://repository.ikopin.ac.id/id/eprint/242 |
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